Google Adwords

Make sure your web site is seen, don't leave it to chance.
Google Adwords campaigns are fairly easy for anyone to set up, and doing it yourself provides the ultimate level of control, but many of my clients don't have the time or inclination to monitor progress and do the necessary tweaks. And if you're not careful with your settings, Google will show your ad (and charge you if clicked) for keywords you didn't ask for, or place them on inappropriate web sites in their content network. So clients ask me to sort all this out for them, and I am running several of these campaigns for clients now. Adwords are great for getting you seen on search engines quickly, before your site has a "natural" ranking through the regular keyword-based Google database update. You can also use them for seasonal products or trial services that are not so tied-in with your main site keywords. A client said recently "the results for Jan and Feb have given us the best start to a New Year that we have ever had". So let me know if you require Adwords when your site is completed.

Although all my sites are search engine optimised, and submitted to Google and the other main search engines, there is no guarantee that they will ever appear regularly in the standard listings. The only sure-fire way to always be on the front page of a search is to sponsor keywords that are relevant to your web site. Your ads also appear on other web sites in the Google Adsense network (examples of Adwords ads shown in Adsense boxes are in the footer below).

I run all the campaigns through my own Adwords account - it's not really practical for me to manage pre-existing campaigns you may already have set up. But there is no reason why you shouldn't pause your ads and see if the campaign I run for you performs better. All I need from you (as the expert in your field) to make a start, is some idea of the keywords you really want to focus on. My service includes the initial set-up of your advert(s) and related keywords and phrases, analysis of other keywords that might be relevant, and month-by-month monitoring and tuning of the campaign to idenfity poorly performing keywords and advertisements. At the end of each month you get a comprehensive spreadsheet showing you how the campaign went. More information here.

Pricing is in terms of the additional value for your business, of the extra leads generated without you having to do much, if anything, to generate them. There is an initial set-up fee, to create up to three ads for you within the constraints of the ad box, set up the keywords and costs per click to match your specified budget, and then each month you just pay an account management fee which is a percentage of your monthly budget (which covers the Google fees I pay on your behalf).

More web marketing ideas
Adwords is the main focus of my web marketing activities, but I can also help with other aspects of web site promotion, "SEO", and statistical analysis - click here for more information.